Privacy Policy

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Last Updated: 8 September 2026

Belco Distribution Sdn Bhd (Registration No. 202201018120 / 1463817-H), referred to as “BELCO”, “we”, “us” or “our”, respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, disclose, store and protect your personal data when you visit belco.my, contact us, submit an online form, apply to become a dealer or otherwise interact with BELCO.

By using this Website or providing your personal data to us, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Data We May Collect

Depending on how you interact with BELCO, we may collect the following types of personal data:

Contact Information

  • Full name;
  • Company name;
  • Job title or designation;
  • Telephone or mobile number;
  • Email address;
  • Business or correspondence address; and
  • Preferred method of communication.

Business and Dealer Information

If you submit a dealer application, we may collect:

  • Company registration information;
  • Nature and type of business;
  • Business address;
  • Contact-person details;
  • Supporting documents;
  • Product or brand interests; and
  • Other information required to assess your application.

Product, Warranty and Repair Information

When you make a warranty or repair enquiry, we may collect:

  • Product model number;
  • Product serial number;
  • Purchase information;
  • Repair Authorization Form number;
  • Warranty status;
  • Details of the product issue;
  • Supporting documents or photographs; and
  • Other information necessary to process your request.

Enquiry and Communication Information

We may collect information contained in:

  • Contact forms;
  • Quotation requests;
  • Product enquiries;
  • Technical-support requests;
  • Emails, telephone calls and messages;
  • Survey or feedback responses; and
  • Other communications with BELCO.

Website and Technical Information

When you access our Website, certain information may be collected automatically, including:

  • Internet Protocol address;
  • Browser type and version;
  • Device type and operating system;
  • Pages visited and time spent on the Website;
  • Referring website or source;
  • Date and time of access;
  • Approximate location derived from your IP address; and
  • Cookie identifiers and similar technical information.
2. How We Collect Personal Data

We may collect personal data:

  • Directly from you when you submit a form or contact us;
  • Through dealer, warranty, repair and support applications;
  • During telephone, email, messaging or in-person communications;
  • Through Website cookies and analytics technologies;
  • From your employer, company or authorised representative;
  • From manufacturers, service providers, dealers or business partners involved in your request;
  • From publicly available business sources; or
  • Where permitted or required by applicable law.

If you provide personal data relating to another person, you confirm that you are authorised to provide that information and have informed the person about this Privacy Policy.

3. Purposes of Processing Personal Data

BELCO may collect and process personal data for the following purposes:

  • Responding to enquiries and requests;
  • Providing information about our products, services and solutions;
  • Preparing quotations and processing orders;
  • Managing customer and business relationships;
  • Assessing and administering dealer applications;
  • Providing technical support and after-sales assistance;
  • Checking warranty eligibility and processing warranty claims;
  • Managing product repairs, replacements and collections;
  • Registering products or warranty information;
  • Arranging delivery, installation, maintenance or related services;
  • Verifying identity, company information or submitted documents;
  • Communicating order, project, warranty or repair updates;
  • Maintaining internal business and customer records;
  • Improving our Website, products, services and customer experience;
  • Conducting Website analytics and performance monitoring;
  • Sending product updates, promotions or marketing communications where permitted;
  • Detecting fraud, security threats and misuse of the Website;
  • Protecting BELCO’s legal rights and business interests;
  • Complying with legal, regulatory, accounting and reporting obligations; and
  • Carrying out other purposes directly related to the above.
4. Providing Personal Data

The provision of personal data may be voluntary or mandatory, depending on the nature of your interaction with BELCO.

Where requested information is marked as mandatory, failure to provide it may prevent us from:

  • Responding properly to your enquiry;
  • Preparing a quotation;
  • Processing a dealer application;
  • Confirming warranty eligibility;
  • Processing a repair or support request; or
  • Providing the requested product or service.

Please ensure that all personal data submitted to us is accurate, complete and current.

5. Legal Basis for Processing

Where applicable, BELCO processes personal data based on one or more of the following:

  • Your consent;
  • The performance or preparation of a contract;
  • Compliance with legal or regulatory obligations;
  • BELCO’s legitimate business interests;
  • The establishment, exercise or defence of legal claims; or
  • Any other basis permitted under applicable Malaysian law.

You may withdraw your consent where processing is based on consent. However, this will not affect processing that occurred before the withdrawal.

6. Disclosure of Personal Data

BELCO does not sell or rent your personal data.

We may disclose personal data, where necessary, to:

  • BELCO’s directors, employees and authorised personnel;
  • Related or associated companies;
  • Product manufacturers and brand principals;
  • Authorised dealers, installers and service centres;
  • Delivery, logistics and courier providers;
  • Information-technology, hosting and cloud-service providers;
  • Website, analytics and digital-marketing service providers;
  • Professional advisers, including auditors, accountants, insurers and lawyers;
  • Banks, payment providers and credit-reference providers, where applicable;
  • Government departments, regulatory bodies and law-enforcement authorities;
  • Parties involved in a business restructuring, merger, acquisition or transfer; and
  • Other parties authorised by you or permitted by law.

These parties may only receive the personal data reasonably necessary to perform their functions or fulfil the relevant purpose.

7. International Data Transfers

Some technology, cloud-hosting, analytics or service providers used by BELCO may store or process information outside Malaysia.

Where personal data is transferred outside Malaysia, BELCO will take reasonable steps to ensure that the transfer is made in accordance with applicable Malaysian data-protection requirements and that appropriate safeguards are in place.

8. Cookies and Website Analytics

This Website may use cookies, tracking pixels and similar technologies to:

  • Enable essential Website functions;
  • Remember user preferences;
  • Understand how visitors use the Website;
  • Measure Website traffic and performance;
  • Identify and resolve technical problems;
  • Improve our content and services; and
  • Support advertising or marketing activities where applicable.

Some cookies may be placed by third-party services, such as analytics providers, embedded content, maps, social media platforms or review widgets.

You may control or disable cookies through your browser settings. However, disabling certain cookies may affect the operation or functionality of the Website.

Where required, we will request your consent before placing non-essential cookies.

9. Marketing Communications

Where permitted by law, BELCO may use your contact information to send:

  • Product announcements;
  • Promotions and special offers;
  • Event information;
  • Technical updates;
  • Company news; or
  • Other relevant business communications.

You may withdraw your consent or unsubscribe from marketing communications at any time by:

  • Using the unsubscribe option included in the communication; or
  • Contacting us using the details provided below.

You may continue to receive non-promotional communications relating to active orders, quotations, warranty claims, repairs or other ongoing business matters.

10. Data Security

BELCO takes reasonable administrative, physical and technical measures to protect personal data against:

  • Loss or accidental destruction;
  • Unauthorised access;
  • Improper use or disclosure;
  • Unauthorised alteration; and
  • Other forms of misuse.

However, no internet transmission or electronic-storage system can be guaranteed to be completely secure. You are responsible for taking reasonable precautions when sending information online and protecting your devices and account credentials.

11. Data Retention

BELCO will retain personal data only for as long as reasonably necessary to:

  • Fulfil the purposes for which it was collected;
  • Maintain customer, warranty, repair and dealer records;
  • Meet contractual, operational and business requirements;
  • Resolve disputes and enforce agreements; and
  • Comply with legal, tax, accounting or regulatory obligations.

When personal data is no longer required, we will take reasonable steps to securely delete, destroy or anonymise it.

Different retention periods may apply depending on the type of record and the applicable requirements.

12. Your Rights

Subject to applicable law and any permitted exceptions, you may have the right to:

  • Request access to personal data held about you;
  • Request correction of inaccurate, incomplete or outdated personal data;
  • Withdraw consent previously provided;
  • Object to or limit certain processing activities;
  • Request that we stop sending direct-marketing communications;
  • Request information about how your personal data has been used or disclosed; and
  • Request data portability where applicable under Malaysian law.

We may request proof of identity or additional information before processing your request. A reasonable administrative fee may apply where permitted by law.

Certain requests may be refused or limited where allowed by law, including where disclosure would affect another person’s rights, reveal confidential information or conflict with legal obligations.

13. Third-Party Websites

Our Website may contain links to third-party websites, social media platforms, manufacturers or external services.

BELCO does not control the privacy practices of these third parties. This Privacy Policy does not apply to third-party websites, and you should review their respective privacy policies before providing personal data.

14. Children’s Personal Data

This Website and BELCO’s products and services are generally intended for adults and businesses.

We do not knowingly collect personal data from children without appropriate consent from a parent or legal guardian. If you believe that a child has provided personal data to us without proper consent, please contact us so that appropriate action can be taken.

15. Sensitive Personal Data

Please do not provide sensitive personal data—such as medical information, religious beliefs, political opinions or biometric information—unless it is specifically requested and necessary for a legitimate purpose.

If sensitive personal data is required, it will be handled in accordance with applicable legal requirements.

16. Changes to This Privacy Policy

BELCO may update this Privacy Policy from time to time to reflect changes in:

  • Our business practices;
  • Website functions;
  • Products and services;
  • Technology; or
  • Applicable legal and regulatory requirements.

The updated version will be published on this page with a revised “Last Updated” date. We encourage users to review this Privacy Policy periodically.

17. Contact Us

If you have questions about this Privacy Policy or wish to exercise your personal-data rights, please contact:

Belco Distribution Sdn Bhd
Registration No.: 202201018120 (1463817-H)
No. 28, Jalan TPP 1/10
Taman Perindustrian Puchong
47100 Puchong, Selangor, Malaysia

Email: sales@belco.com.my
Telephone: +603 8065 6000

Please include sufficient information for us to identify you and process your request.

18. Governing Requirements

This Privacy Policy is intended to be read in accordance with the Personal Data Protection Act 2010 (Act 709), its amendments, regulations, standards and other applicable laws of Malaysia.